Rebecca Hessel Cohen is an American fashion designer, entrepreneur and former magazine editor. She is best known as the founder and creative director of LoveShackFancy, a global lifestyle brand built on floral prints, vintage details, lace, bows and romantic storytelling.
Her career began inside major fashion magazines, where she learned how clothing, photography and emotion could create a memorable story. She later used those skills to turn a hand-dyed bridesmaid dress into a successful company covering fashion, beauty, children’s clothing, homeware and accessories.
Beyond business, she is a wife, mother and highly visible figure in New York fashion. Her family celebrations, homes, travels and personal style have become closely connected with the LoveShackFancy identity.
Rebecca Hessel Cohen’s Age and Early Life
Rebecca Hessel Cohen was born on 12 February 1982 in New York City, United States. She turned 44 years old in February 2026. Corporate records in the United Kingdom confirm her birth month and year as February 1982. Her 40th birthday celebration in February 2022 also supports this timeline.
She grew up in New York and spent much of her childhood on Manhattan’s Upper East Side. She also enjoyed long summers in the Hamptons, where her family owned a historic farmhouse with gardens, fields and an orchard. Those summers had a lasting effect on her imagination. Flowers, outdoor dinners, vintage furniture, garden parties and flowing dresses later became major parts of her brand’s visual identity.
A Childhood Surrounded by Fashion
Fashion was already part of Rebecca’s world before she entered the industry herself. Her mother, Nancy Hessel Weber, worked as the creative director of Seventeen magazine for more than 20 years. Rebecca often visited magazine offices, fashion shoots and beauty departments with her mother.
She grew up surrounded by clothing samples, cosmetics, photography and editorial planning. Nancy also collected Victorian wedding dresses, antique fabrics, lace and floral textiles. These collections helped shape Rebecca’s love of vintage clothing. They also inspired the soft colours, romantic prints and historical details that became central to LoveShackFancy.
Rebecca Hessel Cohen’s Parents and Family Background
Rebecca Hessel Cohen is the daughter of Nancy Hessel Weber and Michael Weber.
Her Mother, Nancy Hessel Weber
Nancy played a major role in her daughter’s creative development. She introduced Rebecca to fashion magazines, vintage markets and the visual power of clothing. Rebecca has often praised her mother as a source of inspiration. Nancy also helped with the hand-dyeing and early development of the dresses that led to LoveShackFancy. The close relationship between mother and daughter remains visible in family events, brand celebrations and social-media posts.
Her Father, Michael Weber
Her father is commonly identified as Michael Weber, with some sources using the name A. Michael Weber. Rebecca has also referred to him affectionately as “Papa Michael.” Far fewer details are available about his career. However, both of her parents have remained connected to the family’s Hamptons home, where Rebecca held her wedding and many later celebrations. No brother or sister has been firmly documented, and she has often been described as an only child.
Education and School Years
Rebecca attended Riverdale Country School in New York from 1996 to 2000. Earlier in her education, she also attended an all-girls school in Manhattan. After high school, she began university at Skidmore College. She later transferred to New York University because she wanted to remain close to Manhattan’s fashion and magazine industries.
At NYU, she studied English and American Literature. She completed her Bachelor of Arts degree in 2004. Her studies strengthened her ability to develop themes, characters and emotional stories. These skills later became important in her magazine work and brand campaigns.
Rebecca Hessel Cohen’s Career Before LoveShackFancy
Rebecca Hessel Cohen began gaining fashion experience while she was still young. She completed internships at Vogue, Elle and Teen Vogue. These roles gave her direct experience in styling, editing, fashion production and visual planning. After university, she joined Cosmopolitan, part of Hearst Corporation. She worked there for close to eight years and eventually became senior fashion and beauty editor.
Life at Cosmopolitan
At Cosmopolitan, Rebecca helped produce fashion shoots and beauty stories. She learned how to create a strong idea and communicate it through clothing, locations, photography and design. Her personal taste often leaned towards fairy tales, old gardens, antique dresses and romantic celebrations. These ideas were more decorative and dreamy than much of the magazine’s usual style.
Rather than abandoning that vision, she eventually built a company where it could become the main creative language. She also completed consulting work within the fashion industry, including work connected with footwear designer Sam Edelman.
How Rebecca Hessel Cohen Created LoveShackFancy
The first LoveShackFancy dress came from Rebecca’s own wedding. She married Todd Cohen on 27 June 2010 in her parents’ Hamptons garden. For the celebration, she wanted her bridesmaids to wear dresses that felt soft, romantic and comfortable.
She designed flowing chiffon halter dresses and worked with her mother to hand-dye the fabric. The dresses could be worn at a wedding, packed for a holiday or placed over swimwear. Guests and friends responded warmly to the designs. Rebecca began developing new versions and selling them through small events and Hamptons trunk shows. LoveShackFancy was formally founded in May 2013.
The Meaning Behind the Brand
The company name reflected the mood Rebecca wanted to create: love, freedom, fantasy and celebration. Its first designs were easy dresses with vintage-inspired prints and feminine shapes. Early pieces carried names such as Love, Shack and Fancy. What began as a small clothing collection slowly became a complete lifestyle world.
Growth of the LoveShackFancy Business
Rebecca continued working in magazines during the early development of the company. She later left editorial work to focus fully on LoveShackFancy. The brand first grew through independent shops, wholesale partners, social media and events. Its first permanent boutique opened in Sag Harbor in 2018.
The Sag Harbor store was designed as an experience rather than a simple shop. It included vintage furniture, flowers, decorative textiles and soft colours. The location performed strongly and encouraged the company to open further stores.
By 2026, LoveShackFancy had more than 30 boutiques and partnerships with hundreds of retailers. These included major names such as Sephora, Harrods, Saks Fifth Avenue, Selfridges, Neiman Marcus, Net-a-Porter and Revolve.
Products and Business Areas
The company now operates in many categories, including:
- Women’s dresses and separates
- Girls’ and children’s fashion
- Bridal and occasion clothing
- Fragrance and beauty
- Jewellery and accessories
- Bedding and wallpaper
- Homeware and tableware
- Intimates and sleepwear
- Travel goods and luggage
- Gifts and lifestyle products
The company’s annual sales have been placed above $100 million. However, LoveShackFancy is privately owned and does not release full financial statements.
Major Collaborations and Expansion
LoveShackFancy has worked with many well-known brands. Its collaborations have included Gap, Target, Stanley, Pottery Barn, Kendra Scott, Sephora, American Girl, Supergoop, Hurley, Bogner, State Bags, Victoria’s Secret PINK and Wrangler. These projects introduced the company’s romantic style to new groups of customers.
In 2026, a major Target collection included clothing, beauty products, school supplies, phone accessories and hair items. The range contained more than 200 products. A Wrangler collaboration followed in August 2026. It combined Western denim with florals, lace, pastel shades and bows. The company has also continued opening boutiques in the United States and overseas, including London and other major cities.
Rebecca Hessel Cohen’s Husband, Todd Cohen
Rebecca Hessel Cohen’s husband is Todd Cohen, a New York real-estate developer and businessman. The couple met through mutual friends and dated for several years before their marriage. Rebecca had also attended school with members of Todd’s family. They married on 27 June 2010 at her parents’ Hamptons property. In June 2026, Rebecca celebrated their 16th anniversary in the same garden. She shared memories of the original wedding tent, antique arbor, family deck and summer traditions.
Todd Cohen’s Business Role
Todd is associated with Icon Realty Management, a New York property company. His experience in finance, property and leasing has helped LoveShackFancy expand its retail network. He has managed key business and financial matters for the company and has been described as an important partner in its growth. Rebecca sometimes calls him “Mr. Fancy.” Rebecca and Todd have also served as directors of LoveShackFancy UK Ltd since June 2019.
Rebecca Hessel Cohen’s Children
Rebecca and Todd have two daughters, Scarlett and Stella Cohen. Their daughters are often present at fashion events, family celebrations and LoveShackFancy activities. They also influence the brand’s younger products, including girls’ clothing, fragrances and accessories.
Scarlett Cohen
Scarlett is the older daughter. She celebrated her bat mitzvah at the Plaza Hotel in New York in 2026. The event gained wide attention for its detailed fashion, floral design and large-scale decorations. Scarlett helped make creative decisions for the celebration. She has also been connected with the Fancy Hearts Club, a youth-led project focused on bringing joy to girls facing serious difficulties.
Stella Cohen
Stella is the younger daughter. She also takes part in family events and brand activities. Rebecca often describes motherhood as a major source of creative energy. Her daughters encouraged her to use even more pink, tulle, bows and playful details.
Rebecca Hessel Cohen’s Houses
Rebecca and her family live in a large townhouse in Manhattan’s West Village. The property includes a historic carriage house connected to the main home. The renovation lasted more than five years. The six-level residence features French-inspired interiors, Italian marble, floral wallpaper, antique furniture, chandeliers, hidden bars, a courtyard and a roof terrace. More than 150 antique light fittings were used throughout the home.
Earlier New York Property
In 2012, Rebecca and Todd bought an Upper East Side duplex for $3.45 million. This earlier apartment should not be confused with their current West Village townhouse.
Hamptons Residence
The couple also spends time at a seaside home in Sagaponack. Rebecca remains deeply connected to her parents’ farmhouse in the Bridgehampton and Water Mill area. The family property has hosted her wedding, anniversary dinners, summer parties and LoveShackFancy events.
Rebecca Hessel Cohen’s Net Worth
Rebecca Hessel Cohen’s exact net worth has never been officially disclosed. Online estimates vary widely. One source has placed her fortune near $3 million, while another gives a range of $150 million to $250 million. Neither figure is supported by complete financial documents.
Her true wealth depends on her ownership share in LoveShackFancy, company debts, profits, property holdings, private investments and shared assets with her husband. Although the company generates major sales and the family owns valuable property, revenue is not the same as personal wealth.
Rebecca Hessel Cohen Social Media and Personal Style
Rebecca Hessel Cohen uses the Instagram account @becknyc. In August 2026, the account had more than 371,000 followers and over 4,000 posts. Her bio identifies her as LoveShackFancy’s founder and creative director, as well as a wife, mother and fashion lover. She shares store openings, celebrations, clothing, travel, family moments and life in New York. Her personal wardrobe closely matches the brand. She is known for florals, vintage dresses, lace, heels, bows and bright pink shades.
Awards, Recognition and Challenges
Rebecca Hessel Cohen has received recognition for building LoveShackFancy into a successful global company. She was included in Inc.’s Female Founders 500 in 2025. LoveShackFancy also received a WWD honour for strong business performance. In 2026, she was honoured by Youth America Grand Prix, reflecting her lifelong love of ballet.
The company has also faced criticism from some former employees concerning workplace culture, diversity, body-size inclusion and professional boundaries. LoveShackFancy disputed parts of those claims and shared figures showing increased racial representation among models and staff.
The Lasting Influence of Rebecca Hessel Cohen
Rebecca Hessel Cohen turned a personal wedding design into an international fashion and lifestyle business. Her success came from combining editorial storytelling, family history, vintage clothing and a clear creative vision. Instead of following minimal fashion trends, she built a colourful world based on romance, celebration and confidence.
Her life and company remain closely connected. Her mother inspired the vintage mood, her husband helped strengthen the business, and her daughters influence its younger collections. From New York magazine offices to global boutiques, her journey shows how a strong personal style can become a powerful commercial identity.
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